In the online marketing world, a common question that you will hear relates to whether or not SEO is dead. If you are a new, or existing, entrepreneur who relies on a strong web presence in order to connect with customers, it is important to pay attention. The fact is that the landscape relating to SEO is changing – you either keep up, or get left behind.
In order to build a successful Seo strategy in Rochester Mn, there are a number of diverse components that have to be implemented, which include social media integration, content marketing, mobile optimization and brand building. Some trends to help you shape your SEO success are highlighted here.
The Three Pillars of SEO
There are three core components to a successful SEO strategy – social media; content; and links. Content has to be focused on the needs of your target audience and specified for profit generating results. Social media has to amplify your business’s reach, telling search engines that users are finding the content you produce valuable. Links that are derived from high quality sources will reinforce that your website is a reputable one.
Creating a Mobile Optimized Site is not an Option
When the Hummingbird updates from Google were released, it made it difficult for sites that didn’t have a mobile presence to rank very well. This will include the mobile content strategy, as well as a responsible design. When thought about realistically, this is a smart investment anyway since more than half of the American public currently own some type of mobile device. Having a mobile content strategy will endure that your content is targeted in the context to match the behaviors and the needs of mobile consumers.
Build Your Brand not Links
When it comes to SEO it is important that you have a strong brand. A tangible example of this is the recently released Google Authorship, which is a program that connects your content to an author profile with a recognized author’s content being able to perform better in the search engine results.
When it comes to the SEO strategy for your business, you need to ensure that you stay on top of the trends that are now being used. When you do this, you can feel confident that your website will continue to have high rankings and be able to be found by your audience.
If you are interested in developing a strategy for Seo Rochester Mn, then contact Interactive Circle for more information.
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