If you own a business that solely operates online, you might think you do not have to participate in any other marketing efforts besides those you perform online. This line of thinking is wrong and could lose you a large potential customer base. Customers need to be reminded of your business as often as possible; this includes when they are not online. One of the best ways to stay in the forefront of the consumer’s mind is with printed promotional products. These products have your company information printed right on them, making it an effective form of advertising. You can find a large variety of products available at low prices, making the investment minimal but the rewards high.
Even if you feel as though you have created a large customer base, there is nothing saying those customers will be loyal forever. You need to find ways to constantly increase your customer base, not only to increase your sales but also to keep your customer base at a consistent level by covering any turnover you might experience. The best way to do this is by sending out printed promotional products. You can choose to send them out to consumers who are located within the vicinity of your business or you can purchase mailing lists and send them to people all over the country. Sending something as small as pens, pencils, bookmarks and small calendars require little investment but make a big impact.
If you wish to make a greater impact, you can choose to give
away items, such as Frisbees, footballs, key chains, water bottles and coffee mugs. These items are typically reserved for fairs, festivals or trade shows you participate in because of their larger size; they are more expensive to ship as well. You can also use these items as incentive for a certain size order or ordering a particular item you have an abundance of and need to reduce your inventory.
The benefit of using printed promotional products is the presence of your name, phone number, email address or any other contact information you want consumers to see regularly. Sometimes operating as an online only business can be more difficult to get your name out there, which is why using promotional products is essential to get people talking about your company and everything it has to offer.