Large format printing in NYC is widespread, and it can be a valuable way to attract attention. However, it’s important to use it judiciously, as other techniques can be more effective in certain scenarios. Here are some of the pros and cons of large format printing to help determine if it’s the appropriate option for your specific needs.
Attracting Attention
The primary advantage of large format printing in NYC is fairly obvious: It’s easy to read. Large text helps people locate your business, which can be essential in confusing areas such as NYC. Furthermore, it serves as effective branding, especially for people who travel by it on a regular basis. If you’re using printed material to share information about your company, however, it might be better to use smaller text that relays more information.
Filling Space
A bare wall or exterior can feel like a wasted opportunity, especially at street level. With large format printing in NYC, it’s easy to companies to make use of valuable space. However, it’s important to consider other uses of space as well; selling it as advertising space, for example, might be worthwhile for generating revenue. Furthermore, consider whether placing text on a wall or exterior space detracts from your company’s look. In some cases, simplicity is preferable.
Standing Out at Events
When it comes to turning heads at events, large text is a great option, as large print is typically visible across large rooms. However, there are scenarios where smaller text works better. Some situations are better served by graphical elements to draw attention. Consider using large text, but ensure you think about alternatives that might match a space or event better.
When in NYC, large format printing is a viable option for identifying your business or advertising. However, it can be easy to set one’s mind to a particular idea and fail to consider other alternatives. Before placing an order, consider other options, and consider spending some time talking with advertising experts.
Conveniently located in Manhattan, New York Banner Stands serves as a one-stop printing destination. Their rush-order capabilities help you prepare at the last moment, and an assortment of tables and stands help you prepare for conventions, trade shows, and other events.
