Internet Advertising – Options for Driving Targeted Web Traffic

Getting millions of web visitors every month is all well and good, but unless these visitors are targeted, you can’t expect to increase sales and leads. Targeted traffic is what it’s all about in today’s modern world, what with so many people using the web to buy products and services. In order to attract the attention of potential customers, an Internet advertising campaign should be set up. Many business owners fail to tap into PPC, social networks and other online platforms to lure in geographically targeted website traffic. However, when you learn about the following advertising options, you won’t want to miss out on the potential of the World Wide Web.

Social Network Advertisements

This year, the number of people predicted to use social networking sites will exceed 1.73 billion. Twitter, Facebook and Instagram are three of the most popular social networks, with users from around the world logging on daily to share stories, photos and everything in-between. There is no quicker way to drive traffic to your company website than by capitalising on the power of social media Internet advertising. Even if you have a small budget you can generate fantastic results because when you monitor behaviour trends, you can use suitable keywords for campaigns and drive traffic with SEO.

Business Directories

Most social networks now offer businesses the chance to advertise and reach the right people. By merging this tactic with the use of business directories, you can broaden your Internet advertising opportunities. A lot of these directories will offer free business listings, so you can drive genuine traffic to your site through a trusted source. Organized by category, web users can find precisely what they are looking for without sifting through junk, so you can guarantee that every visitor will be interested.


This type of advertising is also known as Pay Per Click or PPC advertising. It does require an investment, but has been a top choice for many years. Google, Yahoo and Bing are just a few search engines you can use cost-per-click with. This Internet advertising model involves advertisers paying publishers to display ads on their web pages. When a query links with the keyword listed by the advertiser, relevant ads will be shown, thus increasing the chances of a sale.

If you want to start getting results for your business, consider working with eBrandz. The team can assist with Internet advertising for targeted enquiries if you call them on 1300 73 87 73.