Whether you’re currently online representing your business or not, you may find that Indianapolis SEO is beneficial to you. For those entrepreneurs who aren’t online yet, you probably realize you’re missing an excellent opportunity to reach others on a more global level, even if you just want to sell to those in the United States. Many shoppers are turning to the Internet for research and purchasing options, so you could be missing a wide pool of interested people if you’re not online. For those who are, your website may not be streamlined or easy to find, making it hard for people to visit you instead of your competitors.
More Credibility/Trust
It’s been proven that most online shoppers trust those first three results in Google and other search engines and will only click on them. If they don’t get what they need in the first search, they will try different keywords. Therefore, if you want to compete, you’ll need Indianapolis SEO to help you get the top rankings. It can take months or even years to reach the top spot, but you should gradually climb the results page until you’re on the first one.
Improved ROI
If you buy 1,000 visitors using a paid advertisement, you may see about two percent of them converted into a sale. While that’s no short change, the same 1,000 clicks from search engine optimization will give you about four percent of conversions. Therefore, you get more conversions, and Indianapolis SEO usually costs less than advertisements.
More Tracking
While it’s not talked about as much, search engine optimization allows you to track almost everything about your guests. You can determine how many people are visiting the site each day, how many of those are buying or using the call to actions, and can even find out more about demographics.
