5 Ways to Promote Your Business with Video

Statistic Brain says that the average attention span in 2015 was 8.25 seconds. That figure has gone down since 2000, which recorded a 12-second attention span. That means online viewers are less patient, which could be one reason why you have such a high bounce rate. That also means they’re less likely to stay if your site doesn’t catch their attention in less than 10 seconds. One way to keep people from leaving your site too quickly is to use video.

Product or Service

You can use video to explain what your product or service can offer. Long, unbroken strings of text don’t work for everyone, especially since a lot of people prefer to watch than to read.

How-To Guides

Another way to drive traffic to your sites is to provide your market with useful information such as how-to videos. Videos are ideal for instructional guides. When it comes to complex instructions, people understand concepts better when they can see the steps and can refer to visual aids instead of relying on text alone.

Customer Testimonials

Satisfied customers can talk about your product or service, how it turned their lives around, and how it made things better. Videos where you can see people smiling, glowing with satisfaction, or crying with tears of joy are the kind of content that resonates with your market.

Office Tours

Want people to see how your company works? A video tour of your workplace is also an excellent way to drum up some business. If you’re in Chicago, corporate video production services should be easy enough to hire.

Staff Introduction

If you’re looking for a better way to introduce your staff, video is a good way to do it. It’s much more personable and human than a company page filled to the brim with text.

Want to improve your site’s traffic and conversion? It’s time to go pro. Hire professional video services to promote your business.

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