You’ve developed a great supplement and even have excellent packaging thanks to a partner. Now the focus is on building a clientele for your product. There are ways to market custom supplements that will also work for you. Here are three tips that will help you get started.
Identify the type of consumer who is most likely to be interested in the custom supplement. Drill down to specifics like age, gender, location, and economic status. The point is to create a profile of the consumer who will serve as the target for most of your marketing efforts.
Consider how you will reach that targeted customer demographic. Will a combination of online and traditional ads do the trick? Perhaps establishing social media accounts and using them to promote a blog and your website would help. You may even find that online videos would be a great way to reach your targeted audience.
Don’t forget that product placement at physical locations also matters. Identify retailers that your targeted base is likely to visit on a regular basis. This may be local and regional retailers as well as national ones. By providing displays as well as the supplement itself, you increase the odds of capturing attention from the type of customer you want to cultivate.
This is just the beginning of your effort to market those custom supplements effectively. Work with the partner who helped develop the package design and aided in manufacturing the product. The experience that the partner brings to the table could help you create an approach that increases the odds of success.
