Using Social Media to your Advantage

by | Sep 12, 2012 | Business And Finance, Insurance

Marketing is often more important than people want to recognize. It’s easy to credit the success and failure of a product entirely on the process of conceptualization and creation. There’s a lot of credit to go to those stages as well. It’s important to know what you’re making and to make it well. The avenues of marketing have changed though. It wasn’t that long ago (in the grand scheme of things) that dominance of print marketing was key. Then there was radio, and then TV. The Internet is the new avenue for marketing, but there are multiple ways to market yourself on the Internet. So if you’re a business owner, do you have a social media marketing plan?

Social media marketing is different from other forms of marketing on the Internet. You can put ads for your site everywhere and work on search engine optimization. These are effective means of improving your presence in cyber space. You also want to have a web page that’s well designed and effective at helping consumers find what they want. If you’re a restaurant owner, make sure your phone number, hours, and menu are easily accessible and easy to find. If you’re a contracting company make sure your phone number is easy to find and any information you can give about estimates etc. If you’re a law firm you want to put your specialization and accreditation on the page along with your trial record.

However, there is entire other avenue to the Internet. Social media marketing allows you to reach an incredible amount of people whom are spending more and more of their time online. Facebook, Twitter, and YouTube are tools and entertainment sources people use to play games, watch videos and stay in touch. Great amounts of people barely travel the Internet beyond the scope of Facebook; the only links they follow are ones their friends post. Beyond being found, a social media marketing plan gives you a way to keep in touch with consumers.

People are afraid of the effects of social media because it can magnify gaffes, but properly run it can build a tight knit community around a person or even a product. There are great examples of celebrities and companies using social media to build a personal connection with their fan base. A celebrity example would be New England Patriot’s linebacker Brandon Spikes, who despite being active for only around twenty games in his career; he has established a strong fan base. A lot of that is a direct result of his Twitter presence. On Twitter, Spikes is very open, very goofy and very likable. A lot of Patriots fans have developed a special place for him because they’ve seen a good personality at work.

On the other end with a company, Social Media can do wonders for business. For example, Taco Bell recently responded to some minor Internet celebrity wondering why his fame won’t get him tacos, by offering him a free Taco. The tweet was re-tweeted multiple times, and put on tumblr; it positioned Taco Bell to look like a humorous organization building its reputation and exposure. There are other examples of this, EA sports recently responded to a ridiculous complaint on YouTube, with humor, helping people to see the weakness of the complaint. This is only touching the surface. You have to build a brand presence in social media and know what you’re doing in order to be effective. It’s hard to run these things on your own and unless you’re a giant corporation ready to hand over large quantities of money to advertising firms to handle it, It’s in your best interest to find a company that can help you create and implement an effective social media marketing plan for your brand.

Iffel International is an international marketing agency with over 25 years of experience. Dedicated to being an interactive marketing firm and working with you to develop your social media marketing plan, Iffel International will help make sure you put your best foot forward. They can be found online at: or reached at 855-433-3522

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