Many e-commerce entrepreneurs are discovering that while a pre-designed website offered by e-commerce sites are convenient and practical; it lacks the creative edge needed to stand apart from similar sites. E-commerce companies strive to make purchasing a website through their company easy, so templates and design options are meant to be intuitive for users and offer everything needed to set up a site. But eventually, all of these templates become generic and don’t provide the stylistic options that some website owners want.
With a professional design company, you can take your purchased template and order custom design. For example, Bigcommerce is one site that offers its customers pre-designed templates. A web designer can take that template and provide you with Bigcommerce custom design so that your website stands apart from others.
Improve Colors, Graphics, and Font
The style choices given by e-commerce sites are often limited. When you turn your site over to a website designer, he or she can assess the current design and change the colors, fonts, and graphics. The layout improves and your website becomes completely different. If you’ve never designed your own website, you may think that the Bigcommerce options are flashy and will appeal to your customers.
While this may be true in some cases, when you look at what a designer can do with Bigcommerce custom design, you will definitely see a difference. When your website is inviting, your customers enjoy browsing. The look and feel of your website is the most important aspect of keeping customers on your site and seeing high conversion rates.
Easier Navigation and Better Integrations
Website designers often improve the way customers navigate your website. Finding links becomes easier and the site is optimized to click through as little as possible in order to find products or services. 1Digital Agency Bigcommerce custom website design can also include better integrations of applications. If you use your website to interact with customers via social media, your website designer can optimize integrative features so it’s easy for your customers to find you on the larger social media sites. Your designer can also insure that your website is responsive to mobile devices so customers can view your website across different mobile platforms. With custom designs, you remove the generic look and feel of a site and replace it with a creative edge that helps brand your business.
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