The direct mail return rate for house lists was 9 percent in 2018, according to the Direct Marketing Association, and postcard responses were even higher. For one thing, people don’t have to open envelopes to read the postcards, and they can easily catch someone’s attention. So if you’re ready to start using more postcards in your marketing campaign, you may want to consider hiring a postcard mailing service. Here’s why.
It would cost your company thousands of dollars more to purchase mailing lists, order postcards, assemble your mailing and mail it out. On the contrary, your Direct Mail Postcards San Francisco firm can mail at a fraction of the cost; then, pass those savings on to you. It also enjoys greater economies of scale with mailings because the postcards are sent bulk rate.
A postcard mailing company probably has house lists it uses, which can get you higher response rates. The company has accumulated these names from mailing similar offers. If you’re mailing out to stock investors, for example, you would order an in-house list for targeting those individuals. That way you’re reaching people who are most likely to purchase your seminar or course.
Your Direct Mail Postcards San Francisco agency can also help you save time by bundling services. In other words, it will handle the entire postcard mailing process. This will free you and your team up to train employees, go to more focus groups and visit clients in person.
Many postcard mailing firms also offer creative services to clients, including copywriting. And this type of content professional can create convincing copy that generates more leads and sales.
Repeat Business Made Easy
Once you have the customers’ names that your Direct Mail Postcards San Francisco agent generates, you can use them to generate additional business by phone or email.
If you’re interested in adding direct mail to your marketing mix, then drop us a line. We’re standing by to answer any questions, and, most importantly, to help you get your mail opened.
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