According to a variety of different surveys, including Adweek, BrightEdge, and Google, statistics on the use of social media and mobile devices to find businesses in any location is on the rise. This means mobile search through social media is up 80% over the last two years, with 51% of the people responding saying they use social media on their mobile phones to find or research new products.
Companies like Digital Fitness have specialized social media marketing (SMM) professionals. They work closely with the business to develop marketing and advertising campaigns, as well as branding and customer base development strategies that have a measurable impact on your bottom line. They also offer everything from email marketing and website design, which is ideal for a startup company or to rebrand an older company or product with a fresh, new look.
The Business Advantage
For businesses in and near Madison, WI, this trend towards using mobile devices and social media marketing should be a powerful lesson about the value of SMM. By carefully crafting a campaign and tracking results through analytics, small businesses can compete on a global platform with larger or more established companies, simply by targeting their audience and refining their message.
Along with SMM, a small business can also utilize the SEO services of these digital marketing agencies. By using consistent, focused keywords in advertising, messaging and website content, the business moves up the search engine rankings as SMM drives visitors to the website. A well-designed marketing campaign that is highlighted on the website boosts conversion rates, which in turn boosts revenue.
Through engaging content and cohesive, long-term strategies, a small investment in SMM and SEO can have a large return on investment for the business. Structure, planning, analytics, and the ability to use social media platforms in an effective way are the central points in an effective campaign.
Let the experts at Digital Fitness in Madison, WI, work with your small business on an effective social media marketing campaign. To find out more, see us online at getdigitallyfit.com.
