Social networking is important in small business because it gives you quicker access to your target audience and you have the opportunity to get an idea of what the current business trends are. Through social networking, you can also find new employees with skills that your company needs in order to serve customers efficiently. There are numerous ways you can utilize social networking for small business.
Using Social Networking for Raising Funds
So you have a startup and you’re in need of extra capital to get the business off the ground. You’re using your life savings and you took out one or two loans but those funds are not enough. You can use social networking for small business to raise the funds you need. One example of this is crowdfunding. Crowdfunding is when you visit a website where you upload videos, images and text in order to seek funds from the general public. If the public donates enough funds to your cause, you use those funds to get the business going.
Hold Online Workshops On Social Networking Page
Another thing you can do to promote your business on your social networking webpage is to hold online workshops on your webpage that pertain to the services you offer. If you operate a credit counseling service, you can have some online workshops about ways that families can manage their finances better.
Offer Promotions And Discounts
Everyone loves bargains and if you want to attract more people to your company’s social networking webpage, include weekly or monthly discounts to your subscribers. As more people take advantage of your discounts, you’ll see a higher rate of new subscribers and possibly higher rankings in the search engines. Give discounts mostly on your highest selling products and offer free samples of your newest products.
Benefits of Social Networking for Small Business
One benefit of incorporating social networking into your company’s marketing strategy is that you’re able to connect with your customers on a personal level and as a result you’ll understand what their needs are. Social networking also helps you connect on a global level and this is important in light of the globalization of the business industry. Social networking is affordable and time-saving advertising.
When you use social networking for small business, you should use it effectively and responsibly. Invite fellow members to your group on the social networking webpage and offer advice to the members if they have questions on maintaining their businesses.