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How to Decide If You Need a Toronto SEO Company

Even if you have used your website for your business for a longer period of time, it may be time to look at your approach again. For some business owners, it can be easy to maintain the website and keep a steady flow of traffic coming in. However, other business owners need the help of a Toronto SEO company to make the greatest impact. Deciding whether you need to hire a company doesn’t have to be a difficult decision.

How Is Your Traffic?

The first thing you need to evaluate is how much traffic your website is drawing. You can’t just look at how much traffic is coming to your website, though. You must also look at the conversion rate this traffic provides. If you aren’t getting much traffic or your conversion rate is much lower than you desire, it is time to consider hiring a company to bring in more traffic.

Have You Used Keyword Research?

Often, it isn’t enough to just pick keywords based on what you think people are searching for. Your target audience may not be as predictable as you thought. If you don’t have access to a good keyword research tool, you need a Toronto SEO company that does so you can find out the best keywords to use for your website. Using the wrong keywords can have a detrimental impact on your rankings with the search engines and thus your traffic.

Are People Linking to You?

Link building is a critical part of any SEO campaign. Part of the search engine algorithm will look at the number of links that lead back to your website to judge how to rank your website. If you don’t have a lot of links that lead back to various areas of your website, a good SEO company will be able to help you with your link building efforts. In most cases, it is best to use a company to help you build links so you don’t do it incorrectly.

Deciding if you need the help of a Toronto SEO company to increase the ranking of your website requires you to take a good look at your website and its effectiveness. Looking at your traffic, as well as your conversion rate, will help you see if you need some assistance with your SEO. You also need to consider whether you have already used keyword research to determine your keywords and whether people are linking to your site. This can all have an impact on your success.

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